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CLXThe Clorox Company

Consumer Defensive·Household & Personal Products·NYSE·Mkt cap $18.00B
$95.06
-$1.39 (-1.44%) today
IEX feed · not consolidated
Last updated Jul 14, 10:15 AM
59/100 Opportunity
32Risk
31Momentum
82Pullback
69Quality
73Valuation
31Trend
Price & History (up to 5 years)
Low 0.00— support · — resistanceHigh 0.00
Technical Indicators
RSI (14)49.3
MACD hist-0.15
ATR (14)2.89
SMA 2095.60
SMA 5093.72
SMA 200104.37
Rel volume1.5x
Boll upper99.22
Boll lower91.98
52w high127.15
52w low84.76
5y high161.69
5y low84.76
Hist. vol29%
Max drawdown-32%
Long-Term DowntrendWeak MomentumHigh-Quality PullbackEntry: Near Support
Company QualityDividend Compounder
Revenue growth+4.0%
Earnings growth+6.0%
Profit margin+10.0%
ROE+25.0%
Debt/Equity0.80
Free cash flow
P/E24.0
Fwd P/E21.0
P/S2.0
P/B6.0
Div yield+2.6%

The Clorox Company — Household & Personal Products company in the Consumer Defensive sector.

Decision SummaryInternal Rule-Based Analysis
Current Rating
High-Quality Pullback Watch
Opportunity Score
59/100
Risk Level
Low-Moderate
Best Action
Monitor for entry confirmation near support

Why: CLX is trading near recent levels (-1.4% today). Overall, the company is reasonably solid. The long-term trend is down, which raises the bar for any bullish setup. The recent drop appears more connected to normal volatility than company-specific failure, and price is approaching a historical support zone. This may be worth monitoring, but confirmation is needed before acting.

What to watch: Volume confirmation, hold of nearest support, next earnings date, sector strength, and news sentiment.

Avoid if: Price breaks below support on heavy volume or company guidance weakens.

Internal Rule-Based Analysis · Learning From Historical Outcomes. This rating comes from Olmem’s internal scoring and historical pattern tracking. It is not a guaranteed prediction.

Research only — not financial advice. Olmem never executes trades.

All Scores
Company Quality69
Historical Context50
Valuation73
Trend31
Momentum31
Pullback82
News Sentiment50
Business Move50
Sector Strength53
Risk/Reward100
Entry Timing80
Sell Risk42
Risk32

News & business-move scores come from Olmem’s rule-based news engine (keyword-classified headlines) — no AI. They default to a neutral 50 when there is no recent news.

Recent NewsLive headlines

Real headlines from across the web. By default Olmem reads them with its rule-based news engine (keyword-classified — no AI) to set the News Sentiment score. Connect your own AI provider to have it read these actual headlines in the AI Stock Explanation.